SNACKS WITH TASTE

Because the snack food business is so competitive, brand marketers are always looking for ways to generate interest in their products. More than ever, flavor is the key to a successful launch. This is especially true in salty snacks, which are dominated by traditional unflavored chips. In the endless parade of new products, a new and exciting flavor stands out. "To compete in the snack food industry,

Because the snack food business is so competitive, brand marketers are always looking for ways to generate interest in their products. More than ever, flavor is the key to a successful launch. This is especially true in salty snacks, which are dominated by traditional unflavored chips. In the endless parade of new products, a new and exciting flavor stands out. "To compete in the snack food industry, you need more than two flavors," says Michael Schall, senior vice president of sales and mark

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