SNAPPING UP SHARE

As the numbers bear out, competition is fierce for supermarkets trying to turn a profit in photo-film services.However, supermarket retailers say it is a growing category and a strong customer draw. To maintain their share of the business, chains are applying sharper pricing, using forceful ads and putting more emphasis on store-level displays."Film, cameras and photo-finishing are growth areas for

As the numbers bear out, competition is fierce for supermarkets trying to turn a profit in photo-film services.

However, supermarket retailers say it is a growing category and a strong customer draw. To maintain their share of the business, chains are applying sharper pricing, using forceful ads and putting more emphasis on store-level displays.

"Film, cameras and photo-finishing are growth areas for us," said John Stahl, director of general merchandise and health and beauty c

Register to view the full article

Already a member? .