SNAPPLE LOOKING FOR BUBBLIER YEAR IN '96

CHICAGO -- Quaker Oats Co. here is betting that a more understanding independent distributor network, along with new flavors, advertising and packaging, and a site on the World Wide Web, will snap its Snapple beverage line out of the sales doldrums it experienced last summer.When Quaker acquired the brand last year, it attempted to fold much of Snapple's supermarket distribution in with its successful

CHICAGO -- Quaker Oats Co. here is betting that a more understanding independent distributor network, along with new flavors, advertising and packaging, and a site on the World Wide Web, will snap its Snapple beverage line out of the sales doldrums it experienced last summer.

When Quaker acquired the brand last year, it attempted to fold much of Snapple's supermarket distribution in with its successful Gatorade brand. The move was met with stiff opposition by Snapple's distributors, w

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