Soap

Convenience, variety and price have kept the supermarket channel the preferred destination for soap purchases, where it remains the No. 1 nonfood category. Sales in the channel topped $1.05 billion, growing by more than 4%. That's roughly half of the entire category sold through food-drug-mass, where sales reached $2.06 billion. Two main factors spurred growth. One was sanitation, highlighted by the

Convenience, variety and price have kept the supermarket channel the preferred destination for soap purchases, where it remains the No. 1 nonfood category.

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