SOAP PACKS RULE

Larger packages of bar soaps are beginning to soak up more of the supermarket shelf space given over to the personal soap category.Soap category buyers and merchandisers told SN that bigger multipacks are attracting bigger sales, and in a bid toclean up, supermarkets are changing the makeup of their soap sections. They're stocking more large multipacks and reducing facings of or even eliminating some

Larger packages of bar soaps are beginning to soak up more of the supermarket shelf space given over to the personal soap category.

Soap category buyers and merchandisers told SN that bigger multipacks are attracting bigger sales, and in a bid to

clean up, supermarkets are changing the makeup of their soap sections. They're stocking more large multipacks and reducing facings of or even eliminating some single bars and packs with just two or three bars.

That trend, reta

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