THE SOAPBOX DERBY TIGHTENS UP

BOMBAY, India (FNS) -- Leading soap and detergent suppliers are jockeying with a local brand for position as the market here continues to grow in size and popularity.Traditionally, Hindustan Lever, a subsidiary of the British detergent maker Lever Bros., has dominated India's soap and detergent categories. Lever posted worldwide earnings of more than $800 million in 1993.Nirma, a brand developed by

BOMBAY, India (FNS) -- Leading soap and detergent suppliers are jockeying with a local brand for position as the market here continues to grow in size and popularity.

Traditionally, Hindustan Lever, a subsidiary of the British detergent maker Lever Bros., has dominated India's soap and detergent categories. Lever posted worldwide earnings of more than $800 million in 1993.

Nirma, a brand developed by local chemist Karsanbhai Patel, has been a strong competitor in this market-s

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