SOAPY SALES

While the mass channel continues to take its toll on detergent sales in supermarkets, retailers in the Center Store remain game in the face of opposition. Grocery merchandisers are focusing on competitive pricing in an effort to keep customers shopping the laundry aisle.According to Kevin Copper, vice president of merchandising for Sterk's Super Foods, Hammond, Ind., the crunch from mass is most evident

While the mass channel continues to take its toll on detergent sales in supermarkets, retailers in the Center Store remain game in the face of opposition. Grocery merchandisers are focusing on competitive pricing in an effort to keep customers shopping the laundry aisle.

According to Kevin Copper, vice president of merchandising for Sterk's Super Foods, Hammond, Ind., the crunch from mass is most evident on normal turn items.

"The category has become increasingly driven by pro

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