SOBEYS LAUNCHES NEW PRIVATE LABEL

STELLARTON, Nova Scotia -- Sobeys here unveiled Compliments, its new private-label brand, at its annual general meeting earlier this month as part of an effort "to merchandise our way to success," according to Bill McEwan, president and chief executive officer.The new line will replace the chain's Our Compliments and Smart Choice private-label brands, he said.The introduction of a re-engineered line

STELLARTON, Nova Scotia -- Sobeys here unveiled Compliments, its new private-label brand, at its annual general meeting earlier this month as part of an effort "to merchandise our way to success," according to Bill McEwan, president and chief executive officer.

The new line will replace the chain's Our Compliments and Smart Choice private-label brands, he said.

The introduction of a re-engineered line "does not mean we were dissatisfied with our private-label program," McEwan

Register to view the full article