SOBEYS PROTECTS MARKET SHARE AS COMPETITION HEATS UP

STELLARTON, Nova Scotia -- Sobeys here said it's been able to protect its position in the Atlantic Canada market despite heavy competitive pressure following the conversion last year of 30 stores to the Price Chopper banner.According to Bill McEwan, president and chief executive officer, the decision to convert 30 Sobeys, Lo-Food and Foodland stores to the discount banner in its Atlantic Canada region

STELLARTON, Nova Scotia -- Sobeys here said it's been able to protect its position in the Atlantic Canada market despite heavy competitive pressure following the conversion last year of 30 stores to the Price Chopper banner.

According to Bill McEwan, president and chief executive officer, the decision to convert 30 Sobeys, Lo-Food and Foodland stores to the discount banner in its Atlantic Canada region resulted in a flurry of competitive activity that didn't ease up until after Christ

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