Supermarkets are having their day in the sun.
The forecast for sun care, which is seeing a new class of sunless tanners and after-sun products, is filled with bright days, reported retailers polled by SN.
This is confirmed by sales tracked by Towne-Oller & Associates, a subsidiary of Information Resources Inc., Chicago. For the year ended in February 1995, the sun care category was up 13% to $118.5 million at supermarkets.
One reason for this increase may be t