SOLID STATE

Frozen food departments continue to play the role of the strong, silent type in today's supermarkets.While lots of fanfare and hoopla are routinely given to fresh food presentations, frozen food departments continue to hold their own in terms of dollar sales and square footage. Indeed, nearly half the respondents in a recent SN survey said the amount of frozens square footage in their stores has increased

Frozen food departments continue to play the role of the strong, silent type in today's supermarkets.

While lots of fanfare and hoopla are routinely given to fresh food presentations, frozen food departments continue to hold their own in terms of dollar sales and square footage. Indeed, nearly half the respondents in a recent SN survey said the amount of frozens square footage in their stores has increased by a greater percentage than their companies' overall square footage.

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