THE SOLUTION FOR ITCHING

Retailers are seeing stronger demand for stronger over-the-counter anti-itch remedies.According to Towne-Oller & Associates, New York, N.Y., a subsidiary of Information Resources Inc., Chicago, sales of 1% hydrocortisone creams were up 13% for the 12 months ended Nov. 30, 1993, which was the last time Towne-Oller separately broke out and tracked the 1% segment from the category.Growth of the 1% hydrocortisone

Retailers are seeing stronger demand for stronger over-the-counter anti-itch remedies.

According to Towne-Oller & Associates, New York, N.Y., a subsidiary of Information Resources Inc., Chicago, sales of 1% hydrocortisone creams were up 13% for the 12 months ended Nov. 30, 1993, which was the last time Towne-Oller separately broke out and tracked the 1% segment from the category.

Growth of the 1% hydrocortisone cream has prompted some retailers to discontinue the 0.5%

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