SOME FOOD RETAILERS ARE GOING TO EXTREMES

The key to being extreme is all in the limits.It's a willingness to test boundaries and push beyond expectations. If you're a surfer, you focus on the next wave and then, just at the right moment, drop-in for an exhilarating ride. If you skateboard the halfpipe, you point your board toward the sky, grasp an edge, twist and, for a split second, soar a little higher than most. Whatever your sport, make

The key to being extreme is all in the limits.

It's a willingness to test boundaries and push beyond expectations. If you're a surfer, you focus on the next wave and then, just at the right moment, drop-in for an exhilarating ride. If you skateboard the halfpipe, you point your board toward the sky, grasp an edge, twist and, for a split second, soar a little higher than most. Whatever your sport, make it extreme and you'll attract a lot of attention. So it's no surprise that the

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