SOME LITTLE THINGS PAY OFF IN SHOPPER LOYALTY

MATTHEWS, N.C. -- Grocery retailers are instituting family-friendly accommodations to help build long-term customer loyalty.Harris Teeter here is among the chains that are providing such perks as child-sized grocery carts, reserved parking spots for expecting mothers, and "kid club" membership.Although corporate officials at the chain declined to comment, Allen Henderson, co-manager at a Ponte Vedra

MATTHEWS, N.C. -- Grocery retailers are instituting family-friendly accommodations to help build long-term customer loyalty.

Harris Teeter here is among the chains that are providing such perks as child-sized grocery carts, reserved parking spots for expecting mothers, and "kid club" membership.

Although corporate officials at the chain declined to comment, Allen Henderson, co-manager at a Ponte Vedra Beach, Fla., store described customer feedback as "good" on such marketing s

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