SOPEXA LAUNCHES BORDEAUX PROMOTIONS

NEW YORK -- Sopexa/Food & Wines from France here has launched a series of Bordeaux promotions for supermarket wine stewards and managers on store level."A lot of chains have cut back on the shelf space they are allocating to wine, but others are expanding," said John Donovan, director of sales promotion for Sopexa, which calls its Bordeaux promotion "Appropos Bordeaux."For A&P, Montvale, N.J., he

NEW YORK -- Sopexa/Food & Wines from France here has launched a series of Bordeaux promotions for supermarket wine stewards and managers on store level.

"A lot of chains have cut back on the shelf space they are allocating to wine, but others are expanding," said John Donovan, director of sales promotion for Sopexa, which calls its Bordeaux promotion "Appropos Bordeaux."

For A&P, Montvale, N.J., he said Sopexa held a luncheon for managers the week before A&P's Bord

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