THE SOUND OF MUSIC

From exclusive CD compilations to snacks marketed under the name of a pop-recording sensation, marketers are pumping up the volume of their promotions.General Mills, Kraft Foods North America, Kellogg Co., Georgia-Pacific Corp. and Brach's Confections are among the manufacturers that have formed relationships with some of the hottest names in the music business, ranging from Radio Disney to pop group

From exclusive CD compilations to snacks marketed under the name of a pop-recording sensation, marketers are pumping up the volume of their promotions.

Register to view the full article