SOUP STILL WARMS THE HEART

As winter weather rolls in, retailers anticipate the seasonal spike in Center Store soup sales. But the thermometer is only part of the equation, as manufacturers respond to consumer demand, and provide opportunities for grocery merchandisers to offer soup as a convenient, and healthy, meal solution.Although soup season is upon us, retailers are careful to bear in mind that soup always has the potential

As winter weather rolls in, retailers anticipate the seasonal spike in Center Store soup sales. But the thermometer is only part of the equation, as manufacturers respond to consumer demand, and provide opportunities for grocery merchandisers to offer soup as a convenient, and healthy, meal solution.

Although soup season is upon us, retailers are careful to bear in mind that soup always has the potential to drive store traffic.

"During the summer, the cooking soups and the bro

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