SOUP'S ON

Ready-to-serve soups are simmering, with both sales and merchandising activity on the increase in supermarkets.The leading manufacturers have been adding to the number of ready-to-serve soups that they offer to meet demand for what consumers increasingly perceive is an inexpensive and highly convenient meal.What's more, many ready-to-serve soups now also are being billed as healthy alternatives, with

Ready-to-serve soups are simmering, with both sales and merchandising activity on the increase in supermarkets.

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