SOUTH BEACH BEVERAGE IN TIE-IN WITH SUPERMARKETS

NORWALK, Conn. -- A number of retailers, including Publix Super Markets, Schnuck Markets, Albertson's and Bashas' Markets, are taking part in a $9 million tie-in radio promotion with the South Beach Beverage Company, here, this summer.Hawking the company's latest SoBe beverage items, including Tsunami, a dairy-based drink, the regional radio spots tell listeners which supermarkets are carrying the

NORWALK, Conn. -- A number of retailers, including Publix Super Markets, Schnuck Markets, Albertson's and Bashas' Markets, are taking part in a $9 million tie-in radio promotion with the South Beach Beverage Company, here, this summer.

Hawking the company's latest SoBe beverage items, including Tsunami, a dairy-based drink, the regional radio spots tell listeners which supermarkets are carrying the SoBe line, based on location.

In addition to the radio advertising, SoBe will p

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