SOY CRAZY

No longer a trickle in natural and organic food stores, sales of soy milk have flooded the dairy aisles of mainstream retailers, buoyed by new merchandising strategies and a government seal of approval regarding the legume's health benefits.As a result, soy milk has attracted a new wave of consumers -- and, in the past year, generated triple-digit sales increases in various markets.Supermarket retailers

No longer a trickle in natural and organic food stores, sales of soy milk have flooded the dairy aisles of mainstream retailers, buoyed by new merchandising strategies and a government seal of approval regarding the legume's health benefits.

As a result, soy milk has attracted a new wave of consumers -- and, in the past year, generated triple-digit sales increases in various markets.

Supermarket retailers are scrambling to keep their refrigerated cases stocked with this popula

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TAGS: Dairy