'SPACE JAM' SET FOR SELL-THROUGH IN MARCH

BURBANK, Calif. -- Three cross-promotional partners will highlight Warner Home Video's "biggest" ever marketing campaign for the March 11 sell-through release of "Space Jam." The title has so far grossed some $90 million at the box office and will come to video less than four months after its Nov. 15 theatrical opening. The movie, starring Michael Jordan, combines live action with the animation of

BURBANK, Calif. -- Three cross-promotional partners will highlight Warner Home Video's "biggest" ever marketing campaign for the March 11 sell-through release of "Space Jam." The title has so far grossed some $90 million at the box office and will come to video less than four months after its Nov. 15 theatrical opening. The movie, starring Michael Jordan, combines live action with the animation of Warner's cartoon characters, featuring Bugs Bunny.

"It's a perfect family title that has

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