SPARTAN EXEC: THE PRICE MUST BE RIGHT TO PULL IN HISPANICS

KALAMAZOO, Mich. -- Pricing is the most important component of merchandising a supermarket to appeal to local ethnic tastes, according to a Spartan Stores executive who spoke at a seminar at the Western Michigan University Food Marketing Conference here.Ed Thomas, vice president, retail merchandising, Spartan, said the Grand Rapids, Mich.-based company has been focusing on remerchandising its corporate

KALAMAZOO, Mich. -- Pricing is the most important component of merchandising a supermarket to appeal to local ethnic tastes, according to a Spartan Stores executive who spoke at a seminar at the Western Michigan University Food Marketing Conference here.

Ed Thomas, vice president, retail merchandising, Spartan, said the Grand Rapids, Mich.-based company has been focusing on remerchandising its corporate stores to better serve tastes of the local populations in markets like Holland, Mi

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