SPARTAN RE-EMPHASIZES FREQUENT-SHOPPER PLAN

GRAND RAPIDS, Mich. -- Spartan Stores is taking steps to boost retailer involvement in its frequent-shopper program.To date, only three dozen of the 500 retailers the wholesaler here serves have signed on to the program, said Brian Moore, manager of applications services for management information systems.But that is expected to change as more and more retailers become aware of the program and realize

GRAND RAPIDS, Mich. -- Spartan Stores is taking steps to boost retailer involvement in its frequent-shopper program.

To date, only three dozen of the 500 retailers the wholesaler here serves have signed on to the program, said Brian Moore, manager of applications services for management information systems.

But that is expected to change as more and more retailers become aware of the program and realize its potential benefits and its affordability, he said.

As part of

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