SPECIAL ACCESS

Whether home-shopping services ultimately prove popular enough to be cost-effective (and vice versa), they are already providing some retailers with access to hard-to-reach customers -- including homebound individuals and time-starved two-career families.In addition, home shopping's interactivity gives it the potential to be a powerful market research tool, providing valuable data about customers.Byerly's,

Whether home-shopping services ultimately prove popular enough to be cost-effective (and vice versa), they are already providing some retailers with access to hard-to-reach customers -- including homebound individuals and time-starved two-career families.

In addition, home shopping's interactivity gives it the potential to be a powerful market research tool, providing valuable data about customers.

Byerly's, Edina, Minn., used home shopping as a means to "target customers who

Register to view the full article