HOUSTON -- The results of a new merchandising approach for specialty foods -- displaying them on in-shelf racks alongside mainstream products -- has executives at Gerland's Food Fair here beaming.
Kevin Doris, Gerland's executive vice president, said the concept, introduced in the past two years during a company remodeling program, was an immediate success.
"As I see it, it's a home run. Our customers love it, and it's driving our business," Doris said. "Through this approach,