SPECIAL GUARDS

Specialty deodorants have helped supermarket retailers stay cool and secure despite the heat of competition from mass merchandisers.These demographically targeted deodorants and antiperspirants -- teen, sport and sensitive skin -- are providing retailers with added sales in this mature category, according to retailers polled by SN.However, buyers reported each of the specialty deodorant segments met

Specialty deodorants have helped supermarket retailers stay cool and secure despite the heat of competition from mass merchandisers.

These demographically targeted deodorants and antiperspirants -- teen, sport and sensitive skin -- are providing retailers with added sales in this mature category, according to retailers polled by SN.

However, buyers reported each of the specialty deodorant segments met with various degrees of success in their respective markets.

"The t

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