A SPECIAL INTEREST IN CROSS-PROMOTIONS

Supermarkets offer the ideal stage for promoting special-interest videos.Many special-interest subjects can be easily tied into or cross-promoted with the thousands of products merchandised within both the food and nonfood departments at supermarkets."There are times during the year when you can sell a special-interest video in a supermarket by cross-promoting it with a lot of different products,"

Supermarkets offer the ideal stage for promoting special-interest videos.

Many special-interest subjects can be easily tied into or cross-promoted with the thousands of products merchandised within both the food and nonfood departments at supermarkets.

"There are times during the year when you can sell a special-interest video in a supermarket by cross-promoting it with a lot of different products," said Steve Jones, vice president and corporate marketing director at Vide

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