SPECIAL K TIE-IN TO SUPPORT REEBOK TAPES

NEW YORK -- A new series of Reebok fitness tapes will be priced at $9.95 and backed by a cross-promotional tie-in with Kellogg's Special K cereal. Four titles in the "Reebok Versa Training Series" from PolyGram Video, here, are available now, but will be promoted from January through March. Marketing support will include a network television advertising campaign, a freestanding insert, point-of-purchase

NEW YORK -- A new series of Reebok fitness tapes will be priced at $9.95 and backed by a cross-promotional tie-in with Kellogg's Special K cereal. Four titles in the "Reebok Versa Training Series" from PolyGram Video, here, are available now, but will be promoted from January through March. Marketing support will include a network television advertising campaign, a freestanding insert, point-of-purchase materials and an offer of a sampler video of the series with two Special K proofs-of-purch

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