SPECIAL NEEDS: SERVING THE NICHE CONSUMER

MAINSTREAM SUPERMARKETS have traditionally strived to be all things to all people. In the age of health and wellness, however, it pays to specialize a little. The number of products catering to consumers with special dietary needs gluten-free foods for celiac disease, Glycemic Index items for diabetes, and dairy-free products for lactose intolerance, among others has grown significantly over the past

MAINSTREAM SUPERMARKETS have traditionally strived to be all things to all people. In the age of health and wellness, however, it pays to specialize a little.

The number of products catering to consumers with special dietary needs — gluten-free foods for celiac disease, Glycemic Index items for diabetes, and dairy-free products for lactose intolerance, among others — has grown significantly over the past few years. So has consumer demand for these products.

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