Specialized Formats Target Distinct Consumer Niches

The supermarket industry at one time worshipped the generalist and eschewed the specialist, but as the steady flow of new formats in 2006 demonstrated, that is hardly the case anymore. Designed to capture a niche here, or a market sector there, or head off the expansion of a discount or high-end competitor, these stores illustrated how retailers can turn from generalists into specialists as a means

The supermarket industry at one time worshipped the generalist and eschewed the specialist, but as the steady flow of new formats in 2006 demonstrated, that is hardly the case anymore.

Designed to capture a niche here, or a market sector there, or head off the expansion of a discount or high-end competitor, these stores illustrated how retailers can turn from generalists into specialists as a means of growing their share and/or protecting their turf.

Fresh Acres, a new store o

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