People are waking up to specialty coffee.
Formerly just a caffeine-laden pick-me-up, it's now the fastest-growing segment of the category, and there are no signs of it slowing down.
"It's got a very dedicated consumer group," said James Field, coffee category manager for Heinen's Fine Foods stores, Warrensville Heights, Ohio. "It's the people who A, buy wines and B, buy better wines. They tend to look for higher-end items across the store."
Starbucks introduced pe