SPECIALTY CHEESES DRIVING CATEGORY GROWTH, BOOSTING DAIRY SALES TOO

ROSEMONT, Ill. -- Upscale cheeses like Asiago and Gorgonzola are helping the retail cheese category reach new heights, and helping boost overall dairy sales in the process, according to an annual survey by Dairy Management Inc.According to multiple sources used by DMI to glean volume and sales movement through the supermarket channel, cheese was the No. 2 sales driver in the dairy aisle, second only

ROSEMONT, Ill. -- Upscale cheeses like Asiago and Gorgonzola are helping the retail cheese category reach new heights, and helping boost overall dairy sales in the process, according to an annual survey by Dairy Management Inc.

According to multiple sources used by DMI to glean volume and sales movement through the supermarket channel, cheese was the No. 2 sales driver in the dairy aisle, second only to fluid milk. Cheese garnered 19.2% of sales during the 52-week period ended Sept. 2

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TAGS: Dairy