SPECIALTY CONSUMERS PILE SALES HIGH: STUDY

NEW YORK -- Data from ACNielsen, SPECTRA Marketing, Information Resources, and Catalina Marketing confirm earlier findings of research done by Willard Bishop Consulting that the specialty food consumer drives a supermarket's business.According to research compiled by John Roberts, president of the National Association for the Specialty Food Trade, New York, and Bill Skura, managing director of Wasa

NEW YORK -- Data from ACNielsen, SPECTRA Marketing, Information Resources, and Catalina Marketing confirm earlier findings of research done by Willard Bishop Consulting that the specialty food consumer drives a supermarket's business.

According to research compiled by John Roberts, president of the National Association for the Specialty Food Trade, New York, and Bill Skura, managing director of Wasa North America, Saddle Brook, N.J., the specialty consumer buys 31% more food than the

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