Generic drugs are the strongest remedy for shrinking pharmacy margins at supermarkets.
Despite competitive pressures and receding reimbursement rates, the low-priced alternatives to brand drugs still provide a boost to profits for supermarket pharmacy and significant savings to customers, retailers told SN.
Between the start of Medicare Part D prescription coverage, which encourages the use of generics, and Wal-Mart Stores' launch of its plan to offer certain generic medi
