SPENDING POWER

The Hispanic market in the United States is growing by leaps and bounds, with California, Texas, New York, Florida and Illinois accounting for the largest slices of the pie. $1 billion a month, says David Hayes-Baltista, director of the Latino Research Center at the University of California, Los Angeles.Hispanics -- people of Mexican, Puerto Rican, Cuban or Central or South American heritage or origin

The Hispanic market in the United States is growing by leaps and bounds, with California, Texas, New York, Florida and Illinois accounting for the largest slices of the pie.

$1 billion a month, says David Hayes-Baltista, director of the Latino Research Center at the University of California, Los Angeles.

Hispanics -- people of Mexican, Puerto Rican, Cuban or Central or South American heritage or origin -- buy more than non-Hispanics at the supermarket, since they often have mo

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