THE SPIN ON MERCHANDISING

The dirt on supermarket sales of laundry detergent vs. detergent sales in the mass channel is this: the supermarkets have not been hung out to dry. After nearly 10 years of battle between the two formats, the tide of sales flowing out their doors has ebbed, due in large part to consistent promotional and merchandising activity."There's no misunderstanding that [in the past] mass has dominated the

The dirt on supermarket sales of laundry detergent vs. detergent sales in the mass channel is this: the supermarkets have not been hung out to dry. After nearly 10 years of battle between the two formats, the tide of sales flowing out their doors has ebbed, due in large part to consistent promotional and merchandising activity.

"There's no misunderstanding that [in the past] mass has dominated the share of the market in many categories like paper and detergent," said Mike Racine, vice

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