A SPLASH OF SODA

The weather is heating up, and so is the action in the soft drink category. Retailers looking to create a little fizz in this all-important category's sales are relying on increased advertising, sometimes elaborate displays and continued pricing battles between major manufacturers to shake things up.BR Supermarket circulars and newspaper ads already are featuring a heavy dose of soft drink advertising.

The weather is heating up, and so is the action in the soft drink category. Retailers looking to create a little fizz in this all-important category's sales are relying on increased advertising, sometimes elaborate displays and continued pricing battles between major manufacturers to shake things up.

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