SPLENDA'S SUCCESS

Most retailers have a sweet tooth when it comes to Splenda.That's because the sweetener has been a boon not only to products that contain it, but also to the sugar substitute category.Dollar sales of sugar substitutes increased 6.7% to $320 million in food stores for the 52 weeks ending March 20, according to Information Resources Inc., Chicago.Splenda No Calorie Sweetener had a lot to do with that.

Most retailers have a sweet tooth when it comes to Splenda.

That's because the sweetener has been a boon not only to products that contain it, but also to the sugar substitute category.

Dollar sales of sugar substitutes increased 6.7% to $320 million in food stores for the 52 weeks ending March 20, according to Information Resources Inc., Chicago.

Splenda No Calorie Sweetener had a lot to do with that. Dollar sales of the No. 1 sugar alternative soared 34% to $167

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