Most retailers have a sweet tooth when it comes to Splenda.
That's because the sweetener has been a boon not only to products that contain it, but also to the sugar substitute category.
Dollar sales of sugar substitutes increased 6.7% to $320 million in food stores for the 52 weeks ending March 20, according to Information Resources Inc., Chicago.
Splenda No Calorie Sweetener had a lot to do with that. Dollar sales of the No. 1 sugar alternative soared 34% to $167