SPLENDID SALMON'S GOAL: DEFEAT FEAR OF FISH

GLOUCESTER, Mass. -- A small salmon processor here is creating a program to channel customized, ready-to-heat fresh salmon entrees to supermarkets, hoping to capitalize on the industry's interest in the meals market and its wariness of fresh seafood marketing.The vendor, Splendid Salmon Corp., a two-year-old company now selling fresh salmon and frozen salmon portions with various sauces, intends to

GLOUCESTER, Mass. -- A small salmon processor here is creating a program to channel customized, ready-to-heat fresh salmon entrees to supermarkets, hoping to capitalize on the industry's interest in the meals market and its wariness of fresh seafood marketing.

The vendor, Splendid Salmon Corp., a two-year-old company now selling fresh salmon and frozen salmon portions with various sauces, intends to tailor its products to the needs of not only supermarket chains, but individual stores

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