SPLISH SPLASH

Whether it's an entire boutique-style department or simply a few feet in a skin care aisle, supermarkets are doing whatever it takes to make room for high-margin specialty bath products.Many of the new bath/body sections feature softer lighting, upscale fixturing and price points to match. While they may never become destinations to rival chains like the hugely successful Bath and Body Works, these

Whether it's an entire boutique-style department or simply a few feet in a skin care aisle, supermarkets are doing whatever it takes to make room for high-margin specialty bath products.

Many of the new bath/body sections feature softer lighting, upscale fixturing and price points to match. While they may never become destinations to rival chains like the hugely successful Bath and Body Works, these departments are evidence that supermarket retailers see a market big enough to accommo

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