SPORTS ACTIVITY

Olympic-related promotions are the latest in a long line of sports tie-ins intended to score points for supermarkets.While a number of operators are hooking into the Olympics, many others said they are concentrating their marketing efforts on local or regional sports events that generate a great deal of interest among their core customers. And, some experts said, focusing on those events often helps

Olympic-related promotions are the latest in a long line of sports tie-ins intended to score points for supermarkets.

While a number of operators are hooking into the Olympics, many others said they are concentrating their marketing efforts on local or regional sports events that generate a great deal of interest among their core customers. And, some experts said, focusing on those events often helps supermarkets build better relations in their communities.

Retailers are assoc

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