SPORTS DRINKS ON THE MOVE

The sports drink category is enjoying a burst of energy as new items continue to enter the market.Meanwhile, some grocers are thinking about harnessing that energy by moving sports drinks out of the juice section and into an area of their own."If a few major retailers moved sports drinks to the soft drink aisle, I am sure the category would sell as well as it has in the juice aisle," said a buyer

The sports drink category is enjoying a burst of energy as new items continue to enter the market.

Meanwhile, some grocers are thinking about harnessing that energy by moving sports drinks out of the juice section and into an area of their own.

"If a few major retailers moved sports drinks to the soft drink aisle, I am sure the category would sell as well as it has in the juice aisle," said a buyer for one of the country's top-10 chains, who requested anonymity.

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