ON THE SPOT

Selling fresh food is a demanding business. Yet retailers know there's always a "to-do" list tacked to the wall.Simply listening to consumers would be a good issue to tackle first. Smart retailers know one-size-fits-all merchandising doesn't work, so their best bet is to pay attention to shopper preferences and make changes store by store. Some changes are small, such as installing bigger, bolder

Selling fresh food is a demanding business. Yet retailers know there's always a "to-do" list tacked to the wall.

Simply listening to consumers would be a good issue to tackle first. Smart retailers know one-size-fits-all merchandising doesn't work, so their best bet is to pay attention to shopper preferences and make changes store by store. Some changes are small, such as installing bigger, bolder signs to help shoppers navigate the produce department. Other changes, like launching a

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