SPOTLIGHT ON ANIMAL CARE REFLECTS CONSUMER CONCERNS

HERNDON, Va. -- Humane treatment of animals is gaining traction as a consumer issue -- and a marketing niche. Sensing an opportunity, supermarkets and meat and poultry producers have launched programs that emphasize animal welfare and tout their commitment to kinder, gentler living conditions.After all, Americans already have shown they'll pay more for organically grown products, free-range meat and

HERNDON, Va. -- Humane treatment of animals is gaining traction as a consumer issue -- and a marketing niche. Sensing an opportunity, supermarkets and meat and poultry producers have launched programs that emphasize animal welfare and tout their commitment to kinder, gentler living conditions.

After all, Americans already have shown they'll pay more for organically grown products, free-range meat and poultry, and "green label" flowers certifiably produced by socially and environmental

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