Kids are spraying it on, and smart retailers are cleaning up.
Within the $474 million sun care category, children's products have become a robust specialized subsegment, posting 20% sales growth this year, according to supplier sources. However, most of those sales are made in other classes of trade besides supermarkets. The key product trend in kids' sun care is a move to sprays and away from lotions.
Regardless of the positive total category growth, supermarkets need to