SPREADING THE CARDS

Supermarkets are getting an extra bang out of their seasonal and holiday displays with greeting cards and related partyware merchandise.More retailers are making a conscious effort to place social expression selections in the pet aisle, pharmacy, cosmetics department and at checkouts. They are using special fixtures such as clip strips, lane blockers and other secondary displays to pump up their impulse

Supermarkets are getting an extra bang out of their seasonal and holiday displays with greeting cards and related partyware merchandise.

More retailers are making a conscious effort to place social expression selections in the pet aisle, pharmacy, cosmetics department and at checkouts. They are using special fixtures such as clip strips, lane blockers and other secondary displays to pump up their impulse volume and enhance their customers one-stop shopping experience.

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