Retailers are counting on 2-pound sizes to make sales of jelly roll.
"The business is now with the 2-pound jars. That is where the volume is," said Pat Redmond, buyer, Rosauers Supermarkets, Spokane, Wash.
The jams/jelly/preserves category has historically been tied in with the economy. In bad economic times, when consumers really have to pinch pennies, an inexpensive peanut butter and jelly sandwich is a lunch box staple. But in strong economic periods, consumers tend to