SPRING FORWARD

Despite some studios' efforts to make their buying programs for video rental product more palatable, distributors and video buyers alike are still grumbling about how complicated these programs continue to be, and they see little relief ahead.The fact that some suppliers are making returns easier -- or are doing away with them altogether -- is satisfying buyers only marginally, and all continue to

Despite some studios' efforts to make their buying programs for video rental product more palatable, distributors and video buyers alike are still grumbling about how complicated these programs continue to be, and they see little relief ahead.

The fact that some suppliers are making returns easier -- or are doing away with them altogether -- is satisfying buyers only marginally, and all continue to ask why the studios simply don't lower their prices and drop the buying programs entire

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