SPRING RENTAL REVIVAL

After a stormy year the video rental market, once predictable, still shows signs of instability and further controversy. Old rules are being replaced as new, unproven business models proliferate.Not long ago, for instance, a theatrical box office of $100 million and above virtually guaranteed a film's sell-through video release. This year, however, retailers have already seen two such titles -- "The

After a stormy year the video rental market, once predictable, still shows signs of instability and further controversy. Old rules are being replaced as new, unproven business models proliferate.

Not long ago, for instance, a theatrical box office of $100 million and above virtually guaranteed a film's sell-through video release. This year, however, retailers have already seen two such titles -- "The Truman Show" in January from Paramount Home Video, Hollywood, and "There's Something

Register to view the full article

test - Advanced Registered User

Already a member? .