SPRINGING UP

Hollywood still fervently believes in the video rental business, which is good news for supermarkets.Rental revenues dropped 4.2% last year, according to the Video Software Dealers Association, Encino, Calif., and now studios are reacting aggressively with programs geared to putting more copies of new releases on retail shelves. This is expected to improve customer satisfaction and, in turn, product

Hollywood still fervently believes in the video rental business, which is good news for supermarkets.

Rental revenues dropped 4.2% last year, according to the Video Software Dealers Association, Encino, Calif., and now studios are reacting aggressively with programs geared to putting more copies of new releases on retail shelves. This is expected to improve customer satisfaction and, in turn, product movement. As a result, this spring promises improved revenues for supermarkets in the

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